The Dark Side of Social Media
The workshop is designed for anyone who is in charge of social media marketing, for Community Manager
and Social Media Manager who want to increase their knowledge and skills in a constantly evolving landscape.
What are the topics to propose? How to communicate them? How to interact with community users?
How to set customer care activities? The goal is to create the editorial plan of a social network with a particular
focus on dark patterns and persuasive design.
Speaker: Michela Ventin
Date: 20 September 2017
9.30 – 10.30 We are social – design and value of user experience (case studies)
10.30 – 11.15 Strategy or psychology? Design a language
11.15 – 11.30 Coffee break
11.30 – 13.00 Discussion and selection of materials
13.00 - 14.00 Lunch
14.00 – 16.15 Are we all influencers? Design the rhythm
16.15 – 16.30 Coffee break
16.30 – 17.30 Presentation of the projects. Reflexions and conclusion
Michela Ventin is a communication strategist with a strong marketing background, founder at more than five business companies. She is interested in the conditions in which scientific knowledge is produced and verified, and in how technologies evolve in response to, and exert influence on, social, political, and individual concerns. Michela is founder and chief editor at Design Decode and coordinator of DRLab, the first applied research center in Trentino to facilitate the transfer and application of practical knowledge for the productive and administrative system of Trentino through Service Design Thinking.